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I’ve been in the roles you’re in now — tasked with creating systems, organizations, and products that help people make good choices, battling outdated ways of thinking, and desperately wishing the island you’re on came with a cute one-piece and a bottle or two of bubbly.
I helped take the sustainability initiative at a Fortune 200 company from a single paragraph copy-pasted from something that got legal approval once upon a time to a full-on program featured on conference stages and in classrooms. I’ve consulted with companies whose products you use daily, and I’ve worked behind the scenes to build an impact program at the nation's most-hated and fastest-growing company (guesses?!).
I'm a firm believer in embracing the idea that it gets to feel good while you do it. (And not just once it’s done.)